CEO’s Survival Guide to Socialism 2.0

Just when we all thought that socialism has been swept away by capitalism in every respect — even its shadows long buried alongside the bodies of Marx, Lenin, Stalin, and Chairman Mao — recently reincarnated as Socialism 2.0, it has been mounting an impressive comeback with a vengeance, in cyberspace …

The Late But Unstoppable Rise of the Modern Virtual Enterprise

As I’ve been telling lots friends, family and colleagues over the past few weeks, my recent move to BroadVision – announced just a short while ago – was one of the most deliberate decisions I’ve made career-wise in quite some time. I’ve been working on the consulting side of marketing …

Letters from the Front: is Europe ready to embrace the 2.0 change?

It is without a doubt that the changes that are happening right before our eyes in the consumer world, are affecting more and more the enterprise world in ways that we have yet to comprehend completely. The power shift to the end user is clear to (almost) any marketer. Creative …

A Place of One’s Own (On the Social Web)

How the corporate Web site has evolved … and the implications for us all. (originally published in All Things That Rise). genus = notebook; species = HP One of the coolest things about being in the marketing biz is that you often get to name stuff. It’s not an easy …

Keep Your Friends Close, Keep Your Enemies Closer

One of my favourite quotes to describe the objectives of Social CRM comes from Lyndon Johnson, who famously said of J Edgar Hoover It’s probably better to have him inside the tent pissing out, than outside the tent pissing in If your don’t provide a place for your customers to …